Inclusive Sports was founded in Abu Dhabi in 2023 by Keith Reilly, drawing on over two decades of experience in movement, physical development and sport. We believe everyone deserves the chance to enjoy being active, whatever their age, ability or starting point.

Physical literacy is at the heart of our work. Through play and supportive coaching, we help people feel confident to join in, enjoy movement and build skills that can stay with them throughout life.

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​We began with Learn to Cycle and have since helped more than 4,500 people learn to ride. Today, our programmes span early years movement, school and community activities, mountain biking, football, swimming, gymnastics, athletics, boxing and triathlon. We also deliver programmes on behalf of other companies, helping more people access opportunities to be active.

We bring different activities together and always think about what comes next. Someone might start by learning to ride, then discover mountain biking or triathlon. Others find their own path. Many participants have since moved beyond the UAE, taking their skills and confidence with them around the world.

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​In summer 2026 alone, more than 12,000 people took part in our programmes and activities. As a Ma’an-recognised social enterprise, we are committed to reaching people and communities where suitable opportunities have been limited. Every session is a chance to join in, connect with others and discover what is possible.

"We Don’t Just Coach, We Inspire"